Opportunities: General Information

You define a sales opportunity in the system to track potential deals as they progress through your sales pipeline toward closing. This topic provides information about creating opportunities in MYOB Acumatica.

Learning Objectives

In this chapter, you will learn how to do the following:

  • Become familiar with ways of creating opportunities
  • Learn about the copying of the settings of contacts and business accounts to opportunities
  • Develop a general understanding of the settings of opportunities
  • Learn about address validation and enrichment through third-party providers
  • Learn about opportunity statuses
  • Learn about using sales territories for the distribution of opportunities between owners
  • Learn about shipping settings in opportunities, sales quotes, sales orders, and invoices
  • Create an opportunity through lead conversion
  • Create an opportunity manually
  • Create an opportunities by using the MYOB Acumatica mobile app
  • Create an opportunity with an item without an inventory ID

Applicable Scenarios

You may want to learn how to create opportunities in MYOB Acumatica in scenarios that include the following:

  • A lead has contacted you and confirmed the intention to buy the company's products or services.
  • An existing customer has confirmed the intention to again buy the company's products or services.

Creation of Opportunities in MYOB Acumatica

In MYOB Acumatica, an opportunity represents a potential, ongoing, or closed deal with a prospective or existing customer. An opportunity record, which is created on the Opportunities (CR304000) form, has a variety of settings, such as the prospect or customer’s contact information, the financial and shipping information, any emails and activities related to the opportunity, and any associated quotes, sales orders, and invoices. With these settings and the related documents, you can easily keep track of and update the most important information about the deal, as described in Opportunities: Settings. Each opportunity must have an opportunity class selected, which gives you the ability to use the opportunity workflow and stages, as described in Opportunity Management: Opportunity Stages.

An opportunity can be created in any of the following ways:

  • On the Leads (CR301000) form if you click Convert to Opportunity on the More menu for a selected lead. When the lead confirms their interest in buying products or services (and thus the sales team considers the lead to be qualified), you can convert the lead to an opportunity and create an opportunity record in the system, as described in Qualifying Leads (Sales).
  • By manually entering opportunity data on the Opportunities form: For an existing customer, you can create an opportunity and associate the opportunity with an existing contact and business account by selecting the contact and business account. For a prospective customer, you can specify contact information on the Contact tab of the same form; you can then create an associated contact or both a business account and a contact by clicking Create Contact or Create Account on the More menu, respectively.
  • By using the MYOB mobile app: For an existing customer, you can create an opportunity and associate the opportunity with a contact and business account that have already been created in the system.
  • By using an import scenario to import a list of opportunities on the Import by Scenario (SM206036) form. You can use an import scenario if you want to import opportunities from a legacy CRM system. You can use the predefined Import Opportunities from Excel import scenario.
  • On the Opportunities tab of the Contacts (CR302000) form if you click Create Opportunity on the table toolbar. You may want to create an opportunity on this tab if you are viewing a contact on this form and need to create an opportunity on the fly. You can also create an opportunity by clicking Create Opportunity on the More menu of the form.
  • On the Opportunities tab of the Business Accounts (CR303000) form for a business account of the Business Account or Customer type if you click Create Opportunity on the table toolbar.
  • On the Opportunities tab of the Marketing Campaigns (CR202000) form for a selected marketing campaign if you click Add New Opportunity on the table toolbar.
  • By using the Acumatica add-in for Outlook based on the details of a selected email recipient or sender.

Creation of Opportunities Through Lead Conversion

As a rule, during lead conversion, you create a contact and a business account (if they have not yet been created in the system), which the system associates with the sales-qualified lead. A business account must be created before or during the lead conversion for leads of a class if the Require Account for Conversion to Opportunity check box on the Lead Classes (CR207000) form is selected.

On the Details tab of the Opportunity Classes (CR209000) form, if the Show Activities from Source Lead check box is selected, the activities associated with the lead (which are listed on the Activities tab of the Leads form) become associated with the newly created opportunity, and you can track the history of communication with the lead, from creation in the system to conversion to an opportunity.

Processing of an Opportunity Through Statuses

As an opportunity is being processed by a sales team, it progresses through various statuses. The current status of an opportunity is displayed in the Status box in the Summary area of the Opportunities (CR304000) form.

In MYOB Acumatica, an opportunity may be assigned one of the following statuses:

  • New: The opportunity has been created, but no work has been done on it yet.
  • Open: The opportunity is being worked on by a sales team.
  • Won: The deal has been successfully closed.
  • Lost: The deal has been canceled.

You can change the status of an opportunity by clicking any of the following commands on the More menu of the Opportunities form and selecting a reason for the change and a stage of the opportunity in the Details dialog box:

  • Open: Changes the status to Open
  • Close as Won: Changes the status to Won
  • Close as Lost: Changes the status to Lost

As the opportunity is assigned different statuses, you can select the applicable stage of the opportunity. For details, see Opportunity Management: Opportunity Stages.

A system administrator can configure notifications related to the statuses of opportunities. For more information, see Business Events: Use of a Data Entry Form as a Source.

Assigning Sales Territories to Leads, Contacts, Business Accounts, and Opportunities

A sales territory is a territory that in most cases is determined based on the geographical location of the lead, contact, business account, or opportunity. By using sales territories, you can distribute the lead, contact, business account, and opportunity records between different sales territories and the sales representatives who are responsible for the sales territories.

To configure the sales territory functionality, you need to create each sales territory on the Sales Territories (CS204100) form, which is available if the Customer Management and Sales Territory Management features are enabled on the Enable/Disable Features (CS100000) form. You can assign each sales territory one of the following types:

  • By Country: A territory made up of a country or multiple countries
  • By State: A territory made up of a state or multiple states of the selected country
  • Other: Another type of territory that can be assigned only manually

After sales territories have been created on the Sales Territories form, the system automatically assigns a sales territory (excluding territories with the Other territory type) to records during record creation or if a user changes a country, a state, or both of these for an existing record. You can also assign countries and states of a country to an existing sales territory directly on the Countries/States (CS204000) form.

You can see the sales territory to which a record has been assigned on the Additional Info tab of the Leads (CR301000) and Opportunities (CR304000) forms and on the General tab of the Contacts (CR302000) and Business Accounts (CR303000) forms.

You can manually specify a sales territory if the Override Territory check box is selected on the data entry form for a record. In this case, the sales territory is not updated automatically if you change a country, a state, or both of these in the address settings of the record. If another record is created based on this record, the system copies the state of the check box and the selected sales territory to the target record.

You can also use the sales territory ID as a setting on the Conditions tab of the Assignment Maps (EP205010) form, based on which the assignment of leads, contacts, business accounts, or opportunities to owners proceeds in the following cases:

  • The creation of new records if the Assignment Map option is selected in the Default Owner box of the appropriate form to define a class of leads, contacts, business accounts, or opportunities
  • Mass-assignment of records to owners by using the following mass-processing forms: Assign Leads (CR503010), Assign Contacts (CR503011), Assign Business Accounts (CR503310), and Assign Opportunities (CR503110)

Ability to Add User-Defined Fields to CRM Forms

User-defined fields are site-specific elements that have been defined to track information deemed as important to the organization. An administrator and customizer—a user with particular access rights in the system—can add user-defined fields to CRM forms such as Leads (CR301000), Contacts (CR302000), and Business Accounts (CR303000) form. For details, see Adjustment of the MYOB Acumatica UI: Managing User-Defined Fields.

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Copying of User-Defined Fields Between Records

While viewing a record on some entry forms, you can create new records—such as CRM records (for example, opportunities or business accounts), project quotes, customers, and vendors—from the original record. If both records have user-defined fields, the system copies each field’s values only if both records have this field defined on their entry forms. For details, see Adjustment of the MYOB Acumatica UI: Managing User-Defined Fields.

The system copies user-defined field values similarly when a user creates a new record by copying the current one, such as:

  • A sales quote created by copying an existing one on the Quotes tab of the Opportunities form or by clicking Copy Quote on the More menu of the Sales Quotes form
  • A project quote created by clicking Copy on the More menu of the Project Quotes (PM304500) form