Mass Emails: General Information

Mass email marketing is a tool that helps you quickly connect with your marketing audience through newsletters, announcements, or offers. This topic provides information about managing mass emails in MYOB Advanced.

Learning Objectives

In this chapter, you will learn how to do the following:

• Create and send a mass email to all customers of a company
• Send a mass email to the members of a marketing list
• Send a mass email to the members of a marketing campaign

Applicable Scenarios

You may want to learn how to manage mass emails in MYOB Advanced in scenarios that include the following:

• You have launched a marketing campaign and need to send a special offer to a group of leads.
• You need to send a company newsletter to the company’s potential clients.
• You need to inform your marketing audience about the company’s new products or services.

Mass Emails

In MYOB Advanced, you can create a mass email and send it to the intended audience— such as members of a marketing campaign, marketing list members, selected contacts, or mailing list members—by using the Mass Emails (CR308000) form. You can set up a mass email to be sent to all members of a particular marketing campaign or to only those members who have not previously been sent emails as part of the campaign.

You can create an email from scratch, or you can use a template prepared using the Email Templates (SM204000) form. By using predefined templates, you can save time. To personalize emails, you can insert the recipient’s data into the text of the email by using placeholders. For details, see Email Templates.

Before sending a mass email, you can test the mass email by sending a preview email to one of your email accounts. For details, see Mass Emails: To Create and Send a Mass Email.