Marketing Campaigns: Assessment Test Questions

  1. Which of the following can you track and analyze in a marketing campaign without additional customization? Select all the correct responses.
    • Leads and opportunities associated with the marketing campaign (correct)
    • Revenue and expenses associated with the marketing campaign (correct)
    • Customer satisfaction and feedback (incorrect)
    • The number of likes on social media (incorrect)
  2. Which of the following entities can be selected as campaign members? Select all the correct responses.
    • Leads (correct)
    • Contacts (correct)
    • Vendors (incorrect)
    • Customers (incorrect)
  3. Which stages can be selected for a marketing campaign on the Marketing Campaigns form? Select all the correct responses.
    • Planning (correct)
    • Execution (correct)
    • Completed (correct)
    • Paused (incorrect)
    • Pending (incorrect)
  4. What types of records can the system create during the uploading of new members to a marketing campaign from an Excel file on the Marketing Campaign form? Select all the correct responses.
    • Leads (correct)
    • Contacts (correct)
    • Business Accounts (incorrect)
    • Opportunities (incorrect)
  5. What marketing campaign statistics can you view on the Campaign Details tab of the Marketing Campaigns form? Select all the correct responses.
    • The total number of members assigned to the campaign (correct)
    • The total value of opportunities associated with the campaign (correct)
    • The average time it takes for members to respond (incorrect)
    • The total time the campaign has been active (incorrect)
  6. What happens to the existing documents created based on a marketing campaign if you change the project associated with the campaign?
    • These existing documents stay associated with the previously defined project. (correct)
    • These existing documents are automatically deleted. (incorrect)
    • These existing documents are associated with the new project. (incorrect)
  7. What can you do on the Marketing Campaigns form to remove the linking of a project to a marketing campaign? Select all the correct responses.
    • Clear the settings specified in the Project Accounting Integration section of the Campaign Details tab (correct)
    • Select another project and project task to replace the current project associated with the marketing campaign (correct)
    • Select a different owner of the marketing campaign (incorrect)
    • Delete the marketing campaign from the system to remove the associated project (incorrect)